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Introducing …
Value Guard
Value Guard is a next-generation creative platform and agency, born from real-life challenges and driven by a desire to make creative work accessible, visible, and rewarding for everyone.
Our mission is simple: to make it easy, safe, and fun for both service providers and clients to collaborate, create, and grow.
Why we exist?
Value Guard was created in the middle of crisis – not just for one, but for many. Our founder, Lisette Luik, experienced first-hand how quickly life can change when health fails and income disappears. During two years of recovery at home, she learned how hard it is for creative people and freelancers to keep selling their work – and how hard it is for clients to find someone trustworthy, local and human.
An solution to a problem
That’s where Value Guard comes in:
a platform and agency that simplifies everything about finding, selling, and delivering creative services.
We are not like any other marketing agency
What makes us different?
Local and Personal: Unlike global, anonymous platforms, Value Guard is built for people who want real human connections – starting in Estonia, but thinking globally.
For Creatives & Clients: We understand both sides. Every feature is designed to help creators sell more, and to help clients find exactly what they need, quickly and safely.
Community-First: Value Guard is not just a marketplace – it’s a community and a launchpad for those who need a second chance or a new start.
Let’s dive deeper
A platform built with purpose
Value Guard isn’t just another website – it’s a smart, human-driven ecosystem.
Our soon-to-launch app will work like Bolt x LinkedIn for creatives, combining:
- 🔎 Live, location-based search (“creatives near me”)
- 🖼 Instant, printable QR business cards
- 📂 Project and portfolio pages for artists, writers, musicians and marketers
- 🤖 AI assistant (Morgan Maxim) for smarter negotiations and rewards
- 📈 Simple booking, invoicing, and automatic contracts
- 🎨 NFT and auction features for digital and physical art
- 👩💻 Community support, analytics, and more
Read more about our platform and future plans on our Project Page (coming soon).
Aria Aurora – our inspiration and first big project
Aurora, Lisette’s Dalmatian, is not only a hero in recovery, but also the heart of our very first Value Guard project: Aria Aurora – a joyful music and video series that celebrates the energy and wisdom dogs bring into our lives.
soon Available on App Store
Giving back & growing together
Every photoshoot, every service, and every project on Value Guard supports the bigger mission:
Helping creative people – especially those in crisis – get back on their feet.
By booking with us, you directly support the development of the Value Guard platform and our commitment to make it free and accessible for anyone who needs it most.
Keep in Touch
Want to know more about our projects, team and the app we’re building?
See the full story on our Value Guard Projects page (link coming soon).
Get started!
Located in the heart of the city, Value Guard is ready to collaborate on your next creative project. Visit us, send an email, or call to start a conversation about how we can elevate your brand.